Vitotrans will reinforce its structure in North Africa and extend its facilities
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The Spanish logistics operator, specialised in the transport of fruit and vegetable products, has increased its turnover eightfold compared to 2012, when it started its operations.
The logistics operator's business strategy is based on three aspects: loyalty, immediacy and commitment. "In the sector in which we work, a delay of 48 hours in the delivery of a truck can translate into millions of dollars in losses," says the CEO and founder of Vitotrans, Iván Jaúregui.
The roadmap designed to boost its growth includes consolidating its structure, especially in North Africa. "We are currently operating in Morocco, but we want to expand our presence in other countries such as Algeria, Tunisia, Libya, Western Sahara and Mauritania, among others", Jáuregui pointed out.
The strategic plan also contemplates the possibility of extending its facilities with new warehouses prepared for frozen products, which would be added to the more than 5,000 square metres of cold stores for refrigerated freight, distributed between Vitoria, Seville and Murcia.
The operator has currently become the logistics partner of large food companies, both for their national distribution and for the export of their fresh products. In fact, one of the company's objectives is "not to operate with any client to the point of bordering on dependence, as in a sector such as logistics it can become a burden that prevents the company from growing", underlined the CEO of Vitotrans. The transport company, in this sense, operates with distributors that work, in turn, for large supermarkets, such as Carrefour, El Corte Inglés, Mercadona, Eroski, Dia or Leclerc. Its customers include the Amutio Group, AN Group, Pleiss, Agrar and Lemaire, among others.
For distribution, Vitotrans has fixed daily routes to Madrid, Barcelona, Seville, Irun and Perpignan, with a presence in the main Spanish ports, such as Bilbao, Valencia, Algeciras and Barcelona. Internationally, its main markets, both for import and export, are the United Kingdom, the Netherlands, Germany, Italy and France.
*summary extracted from a report in Transporte XXI.
